Every year nearly 700,000 Europeans die prematurely from smoking – on average 14 years earlier than non-smokers – yet almost a third of Europeans smoke, with 94% of them having started before the age of 25.

The iCoach was an essential component of the EU’s “Ex-smokers are unstoppable” campaign which saw more than a third of the 431,000 registered users stop smoking after three months with iCoach. A new version of this innovative digital health coach that helps people quit smoking has now been launched and is available both online and as a mobile app for Apple and Android devices. Its latest feature is a special “challenger” function that enables people to set personal, phase-specific challenges.

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