This European initiative wanted to promote healthy lifestyles and took a fun and upbeat approach to healthy eating, focusing on 6 messages:

  • Enjoy shopping for a healthy meal
  • Enjoy cooking
  • Enjoy eating together
  • Enjoy drinking water
  • Enjoy colourful fruits and vegetables
  • Enjoy physical exercise

Although aimed at the general public, the project was targeted to children, pregnant women and older people who are in key life stages where good nutrition is particularly important.

To read more about “we love eating” on the website