The European Commission’s 3-year initiative ‘Ex-smokers are unstoppable’ has now finished but it proved enormously successful with one in three of the 480,000 registered users stopping smoking after three months.

The centre-piece of the programme was the iCoach, a digital health coach which was free and available both online and as a mobile app for Apple and Android devices in 23 languages.

It guided users through five progressive phases to quit smoking but also incorporated several personal, phase-specific challenges e.g.

  • Keep track of how many cigarettes you smoke a day as you may be underestimating your habit
  • Postpone the “nicest” cigarette of the day 10 times for 10 minutes and then for 20 minutes
  • Leave your cigarettes at home when you need to run a short errand

These challenges enabled users to set themselves small, attainable goals which once achieved, encouraged them to take on further challenges and gain control over their habit.

To read more about ‘Ex-smokers are unstoppable‘ on the website