As you may know, there has been ongoing debate about the need to rename non-communicable diseases (NCDs).
Why a new name? The term NCDs has been criticised for being outdated, not descriptive enough, misleading, and unfitting for conveying the gravity of this number one killer in the world.
There have been a few suggestions for alternative names, each with their pros and cons. As a ‘fun’ exercise this Global Action on NCDs week we’re reaching out to you, our creative network, to see if you can help answer our questions so we can collectively brainstorm a better term for NCDs.